North America's first and only touring electronic music festival experience, IDENTITY, is set to take over Northern and Southern California this upcoming weekend. Last year each of IDENTITY's San Diego and San Francisco shows drew crowds of more than 15,000. With the 2012 New York IDENTITY leg selling out in just 24 hours, demand is expected to be similarly high for the California dates this year.

IDENTITY's line-up features the most cutting-edge acts in EDM presenting them in some of America's most storied venues, arenas that were long reserved for rock bands. Eric Prydz, Excision, Paul Van Dyk, Madeon, Wolfgang Gartner, Porter Robinson, Nero, Arty, Showtek, Noisia and more will be joining IDENTITY this summer. A talent break-down for each California show is listed below.

IDENTITY welcomes back Rockstar Energy Drink as its festival stage sponsor, as well as returning sponsors Emazing Lights, Slurpee, Let's Rage, Throwed and Unique Squared. IDENTITY will also have exclusive playlists on Rdio to accompany the festival. New to the IDENTITY festival this year are Miller Genuine Draft, TIGI Bedhead and LifeStyles Condoms.

To submit to our FREE TICKET give away make sure to send your full name to deathxelectro@gmail.com, subject line: “FREE TIX ID FEST SD”.

IDENTITY California Line-Ups are:

8/17 San Francisco - Shoreline Amphitheatre
Eric Prydz, Excision, Paul Van Dyk, Hardwell, Bingo Players, Showtek, Noisia, Doctor P, Arty, Le Castle Vania, Eva Simmons, The Eye, Audrey Napoleon

8/18 San Diego - Cricket Amphitheatre
Eric Prydz, Excision, Paul Van Dyk, Porter Robinson, Hardwell, Bingo Players, Showtek, Noisia, Arty, Le Castle Vania, Eva Simons, The Eye, Audrey Napoleon

IDENTITY is set to make it's final stop on Monday 8/19 as the tour caps off its month-long journey in Phoenix, Arizona at the Pavilion Amphitheatre.