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HARD SUMMER UNVEILS 2013 LINE-UP + SET FOR AUGUST 3 AND 4 AT LOS ANGELES STATE HISTORIC PARK

HARD Summer 13

HARD EVENTS—the world-renowned event and festival producer recognized for landmark festivals such as HARD Day of the Dead and the three-day electronic music cruise Holy Ship!!!—has today (April 23) announced the full line-up for the 2013 edition of HARD SUMMER, Los Angeles’ biggest summertime music event. Returning this year for its sixth annual edition as a two-day festival Saturday, August 3 and Sunday, August 4 at Los Angeles State Historic Park in downtown Los Angeles, HARD SUMMER will feature performances from leading artists in the electronic and hip-hop worlds, including Knife Party, Justice (DJ Set), Duck Sauce, Dog Blood, Bassnectar, Empire of the Sun, 2 Chainz, Zedd, Crystal Castles, Baauer, Dillon Francis, Azealia Banks and many more.

The complete line up for HARD SUMMER is:

SATURDAY AUGUST 3
KNIFE PARTY | DUCK SAUCE | DOG BLOOD
FLUX PAVILION | FLYING LOTUS | 2 CHAINZ
SBTRKT (DJ SET) | DISCLOSURE | TNGHT | TOMMY TRASH | KILL THE NOISE |
RL GRIME | ALVIN RISK | JUST BLAZE | OLIVER
DESTRUCTO | JULIO BASHMORE | DUKE DUMONT | TJR | ALEX METRIC
RYAN HEMSWORTH | BONDAX | KEYS N’ KRATES | XXYYXX
GREEN LANTERN | DANIEL AVERY | PHIL KIERAN | JEROME LOL
SAMO SOUND BOY | DVBBS

SUNDAY AUGUST 4
JUSTICE (DJ SET) | BASSNECTAR | EMPIRE OF THE SUN
ZEDD | CRYSTAL CASTLES | BAAUER | DILLON FRANCIS | AZEALIA BANKS
GESAFFELSTEIN | MR. OIZO | BUSY P  | FLOSSTRADAMUS
BREAKBOT | CLAUDE VONSTROKE | BRODINSKI
RUDIMENTAL (LIVE) | JUSTIN MARTIN | EATS EVERYTHING | CLOCKWORK
PAPER DIAMOND | J. PHLIP | FRENCH FRIES | FEADZ
SO ME | GORGON CITY | JUSTIN JAY | GLADIATOR

To announce this year’s lineup, HARD EVENTS has unleashed a specially created trailer video featuring the HARD SUMMER Dawgs, a pack of playful pups styled after some favorite HARD SUMMER 2013 artists. The video shows images of Justice as punk rock pooches, a fabulous canine Bassnectar, a hip-hop hound as 2 Chainz, a dapper doggy Gesaffelstein and of course the pup duo of Dog Blood, plus more. Watch the HARD SUMMER 2013 official trailer here:

Directed by Agata Alexander, whose credits include past work with Marilyn Manson, Black Light Burns, Five Finger Death Punch, Clint Mansell and many more, the HARD SUMMER 2013 official trailer was shot in Los Angeles and features over 25 dogs. “Skrillex always calls his friends ‘dogs’ on Twitter,” explains Alexander about the idea behind the video. “I figured it would be cool to take it literally. Many of these acts have signature looks so I thought it would be fun to adapt those traits into the canine world. When Dog Blood came along, it was just too perfect to ignore.”

HARD SUMMER will also serve as the only U.S. stop of the Ed Banger 10-Year Anniversary Tour with the Ed Banger 10th Anniversary Stage featuring Justice (DJ set), Breakbot Live, BUSY.P Ed Banger Megamix, Feadz, Mr. Oizo, So Me and special guest Brodinski. HARD SUMMER will also host the Dirtybird Players Stage featuring Claude VonStroke and members of his Dirtybird Records crew.

This year, HARD SUMMER will expand the festival running times for each day by adding four extra hours per day, starting from noon and ending at midnight Saturday, August 3 and Sunday, August 4. The festival will host four stages featuring the world’s best electronic music today.

Since launching in 2008, HARD SUMMER has become the largest ticketed music festival in the city of Los Angeles, expanding as a two-day event last year for the first time in the festival’s 6-year history. In 2012, the festival drew over 50,000 party goers to downtown Los Angeles for high-octane performances from the likes of Skrillex, Bloc Party, Miike Snow (Live), Boys Noize, Bloody Beetroots (DJ set), NERO (Live), Magnetic Man, Squarepusher, James Murphy, Little Dragon and many more.

Tickets for HARD SUMMER are available now at www.hardsummer.com.

HARD Summer 13 Lineup

HARD Summer Official Recap Video

Relieve the magic of HARD Summer 2012 with the official recap video released by HARD Events yesterday. Marking the pinnacle of the Los Angeles summer music festival this year, HARD Summer welcomed over 50,000 fans this month (August 3-4, 2012) at the Los Angeles State Historic Park for the event's fifth annual installment. Expanding to a two-day event for the first time, HARD Summer - the largest ticketed music festival in the city of Los Angeles - proved to be one of the year's most stellar celebrations featuring high-octane performance from Skrillex, Bloc Party, Miike Snow (Live), Boys Noize, Bloody Beetroots (DJ set), NERO (Live), Magnetic Man, Squarepusher, James Murphy, Little Dragon and many more.

 

DxE Exclusive Interview with A-Trak

A-Trak HARD Summer 2012

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Widely regarded as one of the most talented turntablists of our era, Alain Macklovitch, better known as A-Trak, took to the stage twice this past weekend at HARD's Summer Music Festival. The genius behind the "Fool's Gold" label and name closed out the first night on Friday on his very own stage and then appeared once more on the HARD main stage in a mid-day Saturday set. Prior to taking either stage, the man himself was kind enough to sit down and chat with us -

DxE: You’re the only one playing both days at HARD. What’s that like for you being able to take the stage twice?

A: It’s exciting. I am keen to playing both sets because every time I play a set at a festival I finish thinking like ‘oh sh*t, there’s all this other stuff I wanted to play” cuz I play a lot of different genres. My sets vary a lot from show to show so now I get to do two sets in one festival which is fun. So the first night is at the Fool’s Gold Clubhouse stage, the second on the HARD main stage tomorrow. For the main stage I’m bringing out my whole stage production  “A-Show” that I do at my bigger shows so there will be more visuals and musically, since it’s on the main stage, it will be a little more adapted to that. Today is probably gonna be a little dirtier, more bass lines.

DxE: How is it different closing on a stage as opposed to playing earlier in the day?

A: Well I think today [closing] will be more hip-hop influenced and also banging a little harder. I’m playing after Araabmusik so he’s gonna have that energy. I feel like tomorrow will be more like ‘hands in the air’ kinda stuff.

DxE: So we gotta ask about the whole button-pushing thing. You were one of the people who stood up for what they do as a professional, how did Deadmau5’s comment and everything else affect you and the journey you’ve taken?

A: You know, I feel like Deadmau5’s whole post was smart. My article on the [Huffington] Post wasn’t against him, there’s only one part that I disagree with in his whole statement. That’s when started bringing DJing into his statement because his statement about his light show and how it’s rehearsed but it’s fun cuz it’s a good show, I agree. My point in my article was like, you know, that can work if that’s your thing. If you’re a producer and you do an artist show or you play music, you don’t need to mix live that’s fine. There are other DJs who improvise sets and that’s a different thing. My whole point was that those are different things. So when Deadmau5 was defending his set and his approach to it, I agree with him it’s just different than what someone like myself does. It’s dope too, I think he puts on a great show.

DxE: Do you bring out the turntables everywhere you go to mix?

A: Ya, I DJ on turntables. For me it’s more than just mixing. One it’s the selection and the improvisation of it. But two it’s even more technical – it’s scratching, it’s beat juggling, it’s really breaking down the vinyl.

DxE: Do you see any artists out there today following in your footsteps?

A: I don’t want to act like I invented this, you know, I’m following in the footsteps of many others. But there are many DJs who are keeping the same legacy alive. People like DJ Craze, Gaslamp Killer, Z-Trip, and then there’s a ton of hip-hop DJs. I mean, Jazzy Jeff is a hero to the whole concept of longevity and turntable-ism, he’s been doing it for way longer than me.

DxE: And you always mix in a little hip-hop in your sets taking it back to the roots?

A: Ya, completely. I mean, to me, if you’re a DJ you gotta be able to play so many different kids of parties. You gotta take a DJ, throw him outside of his element and make it work.

DxE: If HARD were an acronym, what does H.A.R.D. mean to you?

A: *long pause thinking* Hmm, the H is tricky. Umm, Hummus Always Resides Deliciously.

DxE: *laughing* Hummus like the pita dip?

A: Ya, hummus. It’s on my rider. I’ve been known to eat a lot of hummus.

 

DxE Exclusive Interview with The Bloody Beetroots

Bloody Beetroots HARD

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Fresh off the main stage domination at Tomorrowland in Belgium, Sir Bob Cornlieus Rifo aka The Bloody Beetroots, and his cohort Tommy Tea, took to yet another main stage this past weekend at the HARD Summer Music Festival in Downtown LA. Playing before a packed house, the duo had the crowd going from beginning to end, opening with their new hit single "Rocksteady" and closing out their set with the ever-famous "Warp 1.9." Just hours before taking the stage, we had the utmost honor of sitting down with Sir Bob himself getting the inside scoop on all things Beetroots -

DxE: What was it like headlining the mainstage last weekend at Tomorrowland?

BB: Absolutely insane. It was our first time there so that helped. It was actually a bit over the top, almost to much in a good way!

DxE: You recently began going back to the Beetroots DJ Set after touring with Death Crew 77. Was that just a short-lived project or will we see it again?

BB: Well the name Bloody Beetroots refers to lots of different projects. We have the DJ Set, Church of Noise, photography, etc. It's constantly evolving, keeping all the world updated year by year. Now it's even more different than before, it's definitely more of a DJ show at the moment. I am starting to finally talk to people in the DJ world too and make friendships and create relationships.

DxE: Tell us about the new single "Rocksteady" - what was the process behind it and how did you find the artists to produce remixes?

BB: The process behind making tracks is really random. Sometimes I go back home and have the title ready which actually was the case with "Rocksteady." The name reminds me of a variety of styles of songs. For the remixes though, this was the first time after "Church Of Noise" where I was trying to get different beats from other guys. In this new direction we're moving, there is a definite need for other people and their input in order to complete the wide spectrum of electronic sounds we want to achieve.

DxE: What is it about a HARD event that makes you want to come back and play the next one?

BB: I really like Gary [Richards], we have the same way of thinking. We quickly became good friends and it's a great pleasure to be here.

DxE: What can we expect next from you and the Beetroots name?

BB: There's a new single coming out at the end of September which I'm very excited about. It's very cool, different to "Rocksteady" -- still hard in a way, but sweeter too. Then another single around Christmas time and probably a new album around January/February. The new album is full of collaborations with crazy names (the artists I'm work with not the track titles), though more from an older sounding scene scene musically speaking (not electronic). Bringing old stuff to the new future with electronic beats.

 

 

One of my personal favorite moments during their set was them dropping the Tommy Trash remix of John Dahlback's "One Last Ride." Not a track I would have expected from the hard-hitting Beetroots but an absolute banger nonetheless.

HARD Summer Music Festival Releases Set Times

Hard Summer 2012

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Leading up to the fifth annual HARD Summer - returning to downtown's Los Angeles State Historic Part August 3-4,2012 - festival organizers HARD Events have released set times today at www.hardsummer.com.

Over 50 bands and DJ artists are set to perform over the festival's various areas including the HARD Stage, HARDER Stage, Red Bull Academy Discotheque, Fool's Gold Clubhouse and OWSLA Tent. Each encompasses an eclectic round-up of bass, electro, house, techno, disco/funk and hip-hop music, all right in the middle of downtown Los Angeles.

Two-day passes are still available but going fast and single day tickets are almost sold out. For purchase information log on to www.hardsummer.com.

 

HARD SUMMER 2012

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For the first time in its 5-year history, the downtown Los Angeles destination festival will expand to a two-day event, Friday, August 3 and Saturday, August 4, and returns to the Los Angeles State Historic Park, this time with four stages and 60-plus artists. $99 two-day passes go on sale this Saturday, January 21 at 10:00 a.m. PT at www.hardfest.com.